Larazade is back
It's been 20 years since Lara Croft had a brand deal with the energy drink Lucozade. With the release of the new movie starring Alicia Vikander a small campaign ran.
[Video: Lucozade Energy]
In preparation for the release of Shadow of the Tomb Raider Lucozade are running a competition and changed their packaging.
The company has released a 1 litre Orange (Original) bottle featuring the artwork of Andy Park. With the added homage to the original games changing the name to 'Larazade'.
By purchasing a bottle you could win from the Prize Tomb, in which you could win -An Xbox One X Console (100 to be won) -Shadow of the Tomb Raider Game (200 to be won) -£1,000 Cash Prize (40 chances to win)
All bottles will include in-game currency though it is not stated how much. The competition will run from 16/7/18-31/1/19 (Over 18's only). A unique code is located under the wrapper and entered on; Lucoza.de/Tomb
The bottles are labelled as Limited edition and there is a potential this may be a UK exclusive item.