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Larazade is back

It's been 20 years since Lara Croft had a brand deal with the energy drink Lucozade. With the release of the new movie starring Alicia Vikander a small campaign ran.

In preparation for the release of Shadow of the Tomb Raider Lucozade are running a competition and changed their packaging.

The company has released a 1 litre Orange (Original) bottle featuring the artwork of Andy Park. With the added homage to the original games changing the name to 'Larazade'.

By purchasing a bottle you could win from the Prize Tomb, in which you could win -An Xbox One X Console (100 to be won) -Shadow of the Tomb Raider Game (200 to be won) -£1,000 Cash Prize (40 chances to win)

All bottles will include in-game currency though it is not stated how much. The competition will run from 16/7/18-31/1/19 (Over 18's only). A unique code is located under the wrapper and entered on; Lucoza.de/Tomb

The bottles are labelled as Limited edition and there is a potential this may be a UK exclusive item.


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 2016 Amy Dyson.  Worcester.  United Kingdom. Amy D Tomb Raider collection

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